If we want to veganize the world, it`s very important that the people who are already vegan, are good ambassadors for our cause. In this talk, based on the strategy talk, we examine what works and doesn`t work. The main focus is always "impact". We need to constantly ask ourselves the question: is what I`m communicating having the impact that I want? We`ll go over good and bad arguments and communication practices. The idea is that after seeing this workshop you may have some new insights to maybe adapt your approach, and a have clearer view on what works and what doesn`t.